| Dates | 13 June – 27 September 2026 |
|---|---|
| Venue | B the B UP-TOWN (B2, DDP Market, 281 Eulji-ro, Jung-gu, Seoul) |
| Area | Seoul · Jung-gu |
| Type | Exhibition |
| Admission | Free |
| Times | Daily, 12:00~20:00 |
| Ages | All ages |
| Directions | Naver Map Kakao Map Google Maps Google Maps has no turn-by-turn directions in Korea. Why |
| Official page | culture.seoul.go.kr |
B the B is a permanent exhibition space that curates Seoul's charming beauty brands with B the B's own unique sensibility. Use AI-based beauty-tech devices, which are rarely found elsewhere, to diagnose your skin and scalp, and enjoy various experiential programs such as virtual makeup and Life Four Cuts. Additionally, you can enjoy a one-stop service where you can test products recommended through your diagnosis and make online purchases.
<BEAUTY, TRANSLATED> is an exhibition designed so that beauty is not defined by a single standard, allowing visitors to read and experience the different languages of beauty from each brand. By encountering the various approaches to beauty proposed by each brand—such as hydration and soothing, color and expression, technology and diagnosis, and recovery and ritual—all in one space, the exhibition provides new beauty experiences and inspiration beyond just the products.
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Source: Seoul Open Data Plaza. Listing generated 2026-10-11 19:33 UTC; details can change — check the official page before you go.