New Special Exhibition: Beauty Translated
Dates13 June – 27 September 2026
VenueB the B UP-TOWN (B2, DDP Market, 281 Eulji-ro, Jung-gu, Seoul)
AreaSeoul · Jung-gu
TypeExhibition
AdmissionFree
TimesDaily, 12:00~20:00
AgesAll ages
Directions
Official pageculture.seoul.go.kr

B the B is a permanent exhibition space that curates Seoul's charming beauty brands with B the B's own unique sensibility. Use AI-based beauty-tech devices, which are rarely found elsewhere, to diagnose your skin and scalp, and enjoy various experiential programs such as virtual makeup and Life Four Cuts. Additionally, you can enjoy a one-stop service where you can test products recommended through your diagnosis and make online purchases.

<BEAUTY, TRANSLATED> is an exhibition designed so that beauty is not defined by a single standard, allowing visitors to read and experience the different languages of beauty from each brand. By encountering the various approaches to beauty proposed by each brand—such as hydration and soothing, color and expression, technology and diagnosis, and recovery and ritual—all in one space, the exhibition provides new beauty experiences and inspiration beyond just the products.

Before you go

The links below are affiliate links. If you book through them this site earns a commission at no extra cost to you. How this works.

Book something nearby

Source: Seoul Open Data Plaza. Listing generated 2026-10-11 19:33 UTC; details can change — check the official page before you go.