| Address | Wongil-ri, Pyeongchang-gun, Gangwon-do |
|---|---|
| Area | Gangwon |
| Type | Tourist attraction |
| Closed | Mondays, New Year's Day, the day of Chuseok (Korean Thankgsiving Day) |
| Phone | • 1330 Travel Hotline: +82-33-1330 (Korean, English, Japanese, Chinese) • For more info: +82-33-335-9669 |
| Website | https://tour.pc.go.kr/ |
| Directions | Naver Map Kakao Map Google Maps Google Maps has no turn-by-turn directions in Korea. Why |
Lee Hyo-seok Culture Village is the place where the author Lee Hyo-seok (pen name “Gasan”) was born and raised. The village is also the setting of the author’s novel "When the Buckwheat Blossoms,” one of the most celebrated Korean short stories to date.
In 1990, the village place was designated ‘first national cultural village’ by the Ministry of Culture and Tourism. The village is comprised of the author's birth house, a water mill, Gasan Park, Lee Hyo-seok Memorial Hall, and a buckwheat museum. During the peak of the blossoming season in early fall, the annual Lee Hyo-seok Cultural Festival takes place and visitors can enjoy the beautiful scenery of snow-white fields of buckwheat flowers.
Lee Hyo-seok Cultural Festival commemorates the modern Korean writer and features buckwheat-themed programs. Events include a Hyo-seok essay contest, traditional performances, a costume parade, a photo contest, and "When the Buckwheat Blossoms" plays and related performances. During the festival, visitors can enjoy makguksu (buckwheat noodles) and memil buchim (buckwheat pancakes) and tour the locations that appear in the famous short story.
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Source: Korea Tourism Organization (TourAPI). Listing generated 2026-08-27 16:37 UTC; details can change — check the official page before you go.